A landing page is a webpage that is dedicated to a specific call to action. This could be gathering email addresses or other data, selling products or for product validation. Landing pages usually have a minimal amount of links, this helps keep users on the page and increase conversions. For most landing pages this even means removing the top website navigation. A landing page is sometimes known as a ‘lead capture page’, ‘lander’ or ‘destination page’. Great landing pages focus on a single desired action and guiding the user to perform that action. By focusing on this action, and not traffic, conversion rates are increased.