SEO stands for Search Engine Optimisation. All the major search engines provide content that is ranked for relevance to the search query. Although social media and other types of traffic are increasingly important, search engines are the primary method of navigation for most Internet users.
SEO should not be about providing content optimised for the search engines, it should be about providing useful content to users. The search engines are trying to provide relevant results to real people. This is true whether your site provides content, services, products or information.
An optimised website is easily found and indexed by the search engines. They know which are the most relevant pages and where to send you users.
Copeland Creative can help you with your SEO strategy that will drive relevant traffic and customers to your website.