In the retail world, you either grow or go out of business. There are no other options. If you’re one of the online store owners who has already launched your Shopify app store, now is the time to implement the right Shopify growth strategy to take your online business to the next level.
The competition in eCommerce is fiercer than ever before. Having a fantastic product is not enough; you need to know how to advertise it and drive sales fast.
Every successful Shopify retailer pays special attention to its eCommerce platform growth strategy and metrics.
Drive more traffic, get more sales, and increase conversion rates with these top tips on how to get more deals from your Shopify store.
Use behavioural retargeting as a Shopify growth strategy.
We all know that retargeting can be a great way to bring prospective customers back to your online stores. It can also be an effective way to increase your sales. The best part is that you’re only targeting people who have expressed interest in your products in the past.
Retargeting is an ideal strategy for eCommerce businesses starting and looking to build their customer base.
Retargeting is an efficient way to keep your products in front of potential buyers who have already visited your site or made a purchase but didn’t complete the transaction. These people might have forgotten about your products or were just busy.
Retargeting ads can steer them back to your store and boost your sales. You can try several different retargeting ads for your eCommerce business or to people who have visited your site or used your product.
You can even show your ads to people who have added your products to their shopping cart but didn’t check out.
Use video marketing to accelerate growth.
There’s no doubt that video marketing is the most powerful marketing strategy for any eCommerce business. According to a study by Forrester, brands that use video marketing see a 300% increase in their sales.
You can use different types of video marketing to boost your sales.
First, you can create product videos showcasing your products in use. Doing so will help potential customers visualize how your products can solve their problems.
You can also make how-to videos to educate your customers about your products, videos that show customers using your solutions to solve their problems, or content videos that explain your ideas, products, or services in a short and engaging format.
Send email drip campaigns to increase sales.
Email drip campaigns keep your customers engaged and encourage them to purchase more. These campaigns work best when selling a B2B product or service.
You can use email drip campaigns to onboard new customers, help them make their first purchase on the Shopify platform, build trust in your brand, and encourage them to make more purchases.
Utilize email marketing tools for maximum effectivity
Many tools can help you create email drip campaigns, resulting in a successful eCommerce store. You can also use email marketing tools like Shopify’s free trial or Salesforce Commerce Cloud to create and send emails to your customers. Please use personalized emails, so customers know you’re talking to them.
Optimize your product pages to increase sales on your Shopify app store
An online store is only as good as its product pages. You want your product pages to be as descriptive and detailed as possible. You want to show off your products at their best and describe them in a way that resonates with your customers.
Customers are more likely to buy when they understand your products and what they do. Product pages are also your chance to build a relationship with your customers.
You can use product descriptions to show your expertise and help your customers solve their problems.
You can also use product descriptions to connect with your customers and build trust in your brand. You can create product descriptions that are informative, engaging, and authentic.
That way, you can sway customers to buy your products without them realizing it. Professional photos and well-written descriptions are essential to driving more sales from your Shopify store.
Leverage social media to increase brand awareness and drive sales.
Social media is an excellent way to build brand awareness and drive sales to encourage rapid growth for your eCommerce website.
You can use social media to create engaging content your followers want to see, connect with potential customers, and answer their questions.
Social media marketing is one of the best ways to grow your Shopify store. It’s important to understand that social media is more than just posting on Facebook, Instagram and Twitter—you need a strategy to capture people’s attention.
Content marketing is another way to leverage your social media presence.
There are many different ways you can use social media marketing for your business, but here are some general tips:
Use visuals
Videos, images, and infographics are great visual content! They can help you stand out from the other brands using text-heavy posts on their channels.
Share original content
Posting links back to your blog or website may get likes and shares at first, but it does nothing for building brand awareness (and potentially sales).
Give customers a reason to come back.
You want people who visit these accounts regularly to remember who you are and come back for more later. So be sure to share helpful information and create unique content such as videos or quizzes that visitors won’t see anywhere else online.
Social media help to launch new products and get people excited about them. Traffic is directed to your online store and increases sales through social media.
You can create a social campaign that rewards people for visiting your website or purchasing your products.
Use Influencer Marketing to grow your business.
Influencer marketing can be a great way to boost your sales and grow your business. By partnering with influencers in your industry, you can promote your products within your niche.
You can work with bloggers, social media personalities, and journalists with a large following. Giving them free products in exchange for a review or an honest recommendation is one way to collaborate with them effectively.
Influencer marketing is a win-win situation since you get a visibility boost, and customers see your products in the hands of someone they trust.
How do you find the right influencer for your needs?
You can use a social media management tool like Hootsuite to find potential influencers. Use their features to search for people who are interested in your industry and have a large following. You can then send them an email letting them know about your products and asking them to review them.
You can also use social media to reach out to potential influencers. Ensure you follow the rules of conduct and don’t spam your prospective influencers. If they’re interested, they’ll get back to you!
Use Shopify Ad Campaigns and Google AdWords to get in front of potential customers quickly.
Shopify Ad Campaigns and Google AdWords are two of the most effective ways to get in front of potential customers quickly. It’s important to note that these can be very expensive paid advertising platforms if you don’t use them properly, so set up the correct targeting parameters and track your results carefully.
Shopify’s paid search funnels are an excellent way to get more organic traffic to your store. Paid ads are advertisements that get in front of people searching for products or services like yours.
Don’t limit your paid ads to search engines.
They appear in search engine results, social media, email, and even apps. You can drive people to your store with paid ads and increase sales. Partnering with app developers to use your ads in their apps can get your products out to a broader audience.
Paid advertisements are a fantastic way to attract more organic traffic to your business. You may target people searching for items similar to yours using paid advertising.
Shopify shop owners may also use paid ads to reach out and appeal to web surfers in your field looking for information on specific subjects. They are also great for advertising and promoting your brand, resulting in more significant sales.
Social media paid ads are highly effective for additional streams of traffic.
Paid advertising on social media sites such as Facebook, Instagram, and Pinterest is highly effective when utilized correctly. Your marketing can also use Google Ad words and Yahoo with sponsored advertising.
Sponsored commercials are an excellent method of increasing the number of people that visit your store naturally.
Focus on customer service and satisfaction.
Here are a few ways you can improve customer service for your Shopify store:
Offer top-quality products for better customer satisfaction.
Customer service is an essential aspect of any business, but it’s vital for eCommerce stores. Customers expect high-quality products and are likelier to buy from sellers who offer fast and responsive service.
Add a human element to your customer service.
You can provide excellent customer service, including live chat with a natural person (or bot), email, phone calls, and other platforms. The list goes on!
One of the best ways to provide good customer service is through a live chat with real people through tools like Olark or Zendesk Chat. This way, customers can get answers immediately instead of waiting several days for an email response.
Don’t be afraid to outsource your customer service so you can focus on your products.
Another great option is hiring third-party providers who specialize in providing excellent support services, such as GetFeedback or UserTesting – these companies will do all of the legwork so that you don’t have to.
Run an SEO campaign
You can use SEO to drive more organic traffic to your store. SEO is short for search engine optimization and refers to techniques that help your website rank higher in search engine results and online search queries.
You can optimize your website to rank higher in Google search results and drive more organic traffic to your store.
You may utilize specific keywords, phrases, and integration partners’ branded keywords in your website’s material. You can also employ keywords and phrases in your title tags and meta descriptions.
Focus on effective SEO practices to drive organic traffic to your Shopify store
Your eCommerce store may also use keywords and phrases in your pages’ URLs and anchor text. Use customer data to find out what is working for your target audience and what isn’t.
With the right SEO campaign and the proper use of Google Analytics, you can drive more organic traffic to your store. You can also use paid ads to promote your products and increase sales when you run an SEO campaign.
An SEO campaign is an excellent way to get your store more organic traffic. Combining your SEO with a strong content marketing strategy is a perfect way to get organic traffic to your Shopify store.
Encourage reviews and use them to your advantage.
Reviews are an essential part of any business, especially in eCommerce. They can help you improve your brand, product, service and marketing efforts by learning from past mistakes or focusing on what customers love about you.
And when you encourage reviews—primarily written ones—you’ll have access to valuable data that can help drive more sales in the future.
How do you encourage customer reviews on your online store?
There are a few ways to encourage reviews from customers. You can offer a discount on their next purchase, enter them in a contest or ask for feedback via email or social media.
When you have written reviews, use them to your advantage! You can showcase them on your product pages, social media channels and even in paid ads. Customer reviews can be very persuasive, so don’t be afraid to use them to increase sales.
Summing up
If you follow these tips, you’ll be in good shape. It is important to remember that your Shopify growth strategy needs to be dynamic and constantly evolving as a business. Are you looking to start your own Shopify store or grow from a Shopify free trial?
Head over to our Shopify Development page to learn more about what we can do for you to help you grow your Shopify store and get your products in front of your target customers.
