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Why Use Instagram for Business?


Instagram for business on laptop

Instagram is a mobile photo sharing app created in 2010 with more than 500 million daily users. Facebook purchased Instagram in 2012 for 1 billion dollars. Instagram is one of the most popular social platforms and is gaining new users at a staggering pace. This is due to its simplicity and visual focus, making it a powerful platform for creating and sharing images and video content.  Creative Instagram ads can be a great option for your business.

What are Some Reasons to use Instagram for Your Business

Instagram can benefit your business in the following ways:

You Need an Instagram Strategy

Using Instagram effectively for your business requires a strategy.  Some of the things to consider include:

How to use Instagram for Your Business

You have a new clean Instagram account, now what? Here are some of the basics to help you get the most out of your Instagram account:

Here are Some Instagram Tips and Tricks

It will take time to get the hang of using Instagram for your business. I suggest posting a few times a week initially but login in daily to check your analytics and respond to comments. Building up a following will take time and effort, slow and steady works the best. Here are some tips to help you fine tune your Instagram business account:

Check Out This Great Instagram Infographic

Infographic of Instagram Statistics

Conclusion

Instagram is huge and if you aren’t using it for your business you are missing out. Engagement is higher than the other social platforms and your advertising budget will go further. It is however different to the other platforms requiring you to come up with a new and unique strategy. If you follow the above tips and put in the time and effort the payoff will be worth it. So don’t waste time and get your Instagram business account setup and get going on your strategy and producing quality content.

If you would like help with this or any other aspects of digital marketing please reach out to my creative web development agency in Sydney. We are a specialist small business website designer.

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